iPhone盛世即将终结了吗?

 行业新闻     |      2021-01-26 07:00
本文摘要:When Steve jobs died in 2011,iphone sales were still doubling year on year . it Is a safe bet that his successor,Tim cook,Is going to preside it will be a blow to the credibility of Mr Cook,Who primed the market to expect growth . but the

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When Steve jobs died in 2011,iphone sales were still doubling year on year . it Is a safe bet that his successor,Tim cook,Is going to preside it will be a blow to the credibility of Mr Cook,Who primed the market to expect growth . but the timing hardly matters . if it is not coming this quarters (威廉莎士比亚、蒂姆、蒂姆、蒂姆、蒂姆、蒂姆、蒂姆、蒂姆、蒂姆)苹果将在两周内发表季度财报,分析人士预计iphone销售量将比去年同期的7450万部减少100万部以上,其中中国的市场需求是关键。如果销售量下降,对库克本人的信用度将受到压制。因为他提前释放的谣言使市场能够期待快速增长。但是时间点并不重要。

如果本季度销售额不下降,预计投资者下季度也不会下降。搜狐?For all its "fanboy" customers,Apple has some Jeremiah shareholders . since it reported the most profitable quarter in corporate histerinvestors know that the end of rampant growth is nigh。所以呢?尽管果粉很多,但一些股东持乐观态度。苹果股价自12个月前报告公司历史上盈利最高的季度业绩以来暴跌了15%。

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但是该公司股票的市盈率只有10倍。如果比大量现金储备多得多,股价收益率近8倍。投资者表示,快速增长的快速增长即将结束。having risen to well over 50 percent of group revenues,of course the iphone matters . but maturity does not mean extinction,And just becauseiphone对集团销售额的贡献已经远远超过50%,这是最重要的。

但是成熟期不一定会消失在南北。苹果公司出了手机公司并不意味着总有一天只是手机公司。the important metric for measuring iPhone success over the next couple of years is not how many iphones are sold in a particular quarter-but how low low今后几年,随着iphone的顺利发展,一个季度销售的iphone数量将取决于手机的新一代时间。苹果期待更多的消费者升级新的程序,每12个月卖出一部手机。

库克解释了3个月前期待苹果的原因。其中一个是升级到iphone 6的iphone用户比例比较小,接近35%。That cuts both ways,though . a recent survey by Accenture found that The proportion of consumers who expected to buy a smart phone in The next 12 monnanother survey by mizuho found that 81 per cent of iphone users expected to hang on to their next device ff R longer,an estimated 27 months compared但是这件事有利有弊。

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Accenture(埃森哲)最近的一项调查显示,在未来12个月里,试图销售一部智能手机的消费者比例从去年的54%降至48%。在中国更得意地下跌。据瑞穗银行(Mizuho)的另一项调查,81%的iphone用户预计下一部手机不会使用更长时间,比目前使用的手机多20个月或7个月。

iphone 5比上一代产品持续更长时间。此后,产品无论是更强的处置能力,还是刺客级的特色功能,都没有摆脱iphone 5。苹果公司对令人担忧的股东的宣传中,iphone的这种耐久性不是好事。


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